Counterpoint-online | Themes | Public Diplomacy

Public Diplomacy

In the global information age, nations are assigning greater attention and resources to developing strategies for promoting the national interest. In such a context, the role of public diplomacy, long considered as an afterthought of diplomatic practice, is assuming a frontline role in international relations. What impact does public diplomacy have on the power relations asserted in the traditional diplomatic, military and economic spheres? By incorporating the variety of mass persuasion approaches including cultural exchange, nation branding, propaganda and niche diplomacy into a broad conception of public diplomacy we are led to consider two integral questions: What possibilities are open to public diplomacy and what role will dialogue play in its continued development?

Projects

11-04-2007	The Trials of Public Diplomacy conference
21-11-2004	Eye to Eye
2-11-2004	Beyond Difference: Cultural Relations in the New Century
27-02-2003	Selling Democracy? The past and future of western cultural relations and public diplomacy

Publications

	Mutuality, trust and cultural realtions Author: Rose, Martin and Wadham-Smith, Nick This paper is an exploration of the mutuality in cultural relations. It examines what mutuality means and ways in which it can be implemented in the British Council's work.
	Selling Democracy: The past and future of western cultural relations and public diplomacy Author: Aspenden, Peter A report on a conference of the same name held in London 27– 28 February 2004
	British Public Diplomacy in an Age of Schisms Author: Leonard, Mark; Small, Andrew and Rose, Martin Britain needs a radical rethink of its public diplomacy strategy to bridge the deepening global divisions over the future of the political and economic order.
	Intercultural dialogue Author: Bechler, Rosemary ed. What does this well-used phrase actually mean? Contributions by Mary Louise Pratt, Ron G. Manley, Susan Bassnett & Nick Wadham-Smith.
	Options for Influence: Global campaigns of persuasion in the new worlds of public diplomacy Author: Fisher, Ali; Bröckerhoff, Aurélie Options for Influence explores the implications of working in public diplomacy. It provides practitioners with the essential tools they need in the field and addresses some of the major issues.